Background
We partnered with Red Cottage to build a brand identity and email design system for a vacation rental company offering premium properties across the Northeast. The brand needed a visual language that matched the quality of the homes it represents – warm, refined, and instantly recognizable in a crowded inbox.
We developed the full visual identity from the ground up, including custom illustrations, typography, color palette, and a new logo, then applied it across a scalable email design system that the team can use to run campaigns independently.
Background
Brand Strategy
Visual Design
Illustration Language
Design
Color System
Typography
Custom Illustrations
Email Design System
Deliverables
Brand Guidelines
Custom Illustrations
Email Templates & Design System
Brand Identity & Visual Language
We defined the visual identity to position Red Cottage where it belongs – above the noise of generic rental listings. A color palette built around warmth and trust, a typography system that reads as premium without being stiff, and a set of custom illustrations that give the brand a personality no stock asset could deliver.
Email Design System
We designed a modular email system built for scale. Every template follows a consistent visual language while giving the marketing team flexibility to run seasonal campaigns, booking confirmations, and guest communications without needing a designer for every send.
Results
Red Cottage went from a brand without a defined visual identity to one that stands out in the most competitive channel in hospitality – the inbox. The team now has a documented brand system and a library of email templates they own and operate without external dependencies.
