Background
Our goal was to build a brand that communicates speed, security, and trust before a user reads a single word. We defined the color system, the typography hierarchy, and the illustration language, then applied the new direction across key app and web screens, giving the team a documented brand system they can own and scale independently.
Background
Brand Strategy
Visual Design
Illustration Language
Design
Color System
Typography
Custom Illustrations
App & Web Design
Deliverables
Brand Guidelines
illustrations Visual Direction
App & Web Design + Design System
Fintech Brand Identity & Visual System
We defined a visual language built for the MENA fintech space – a color system anchored in trust and motion, a typography hierarchy optimized for mobile readability, and a custom illustration style that is distinctly Hawala. Human, borderless, culturally legible.
App & Web UI Design
New brand direction applied to 2 key app screens and 1 web screen. Colors corrected, spacing tightened, hierarchy clarified. Before and after speaks for itself.
Results
Hawala went from a strong product to a brand that earns trust on first contact. The new visual identity is consistent across app, web, and marketing. The team has a documented system they can execute without an agency in the loop for every asset – and a brand that now converts attention into confidence before a single tap.
App Downloads in next 5 months
50K
Avg. App rating
4.7
